The Write Effect Unlimited, Incorporated
Friday, December 24, 2010
Monday, December 20, 2010
A few years ago, a friend and I took a jaunt to downtown Minneapolis to attend a rally where someone we greatly admired was scheduled to speak. In search of refreshments, we separated, agreeing to meet up in ten minutes at a designated spot.
This would have been fine, except that when I arrived at the spot, he wasn’t there. What followed was 90 minutes of me frantically searching for him in a crowd of 92,000. (This was pre-cellphone days, so apart from sending up a flare, I had no way to contact him.) After the event ended we did meet up again at our car, but I had missed the entire rally.
If you’re not applying proven marketing principles—whether online or in direct marketing—you may find that you’re business is going to get lost among the thousands and thousands of others out there. And what a waste of time.
That's why you need to commit these vocab words to memory this week. They are critical to getting you found and arriving at your marketing success:
Keyword marketing—This entails utilizing keywords and key phrases relevant to your business, products, services and customer’s searches in your online marketing. You can research keywords yourself by using free keyword tools online, such as those at webconfs.com or google adwords, but if you have the budget, consider hiring a professional to do it for you. Keyword marketing is a complex, yet critical process and the search engines’ ever-changing rules make it one that requires you stay continuously up-to-date. (Sort of like your accountant and the tax laws.)
Link text—Link text are words contained in a hyperlink upon which your site visitor clicks in order to take them to another web page. Preferably on your own website. Preferably to your order page.
Marketing plan—Your marketing plan outlines your strategy for all the great marketing you’re going to do to sell your product or service to millions of people. It’s one of the most important elements in your business plan and should contain a workable budget as well as realistic action items. Getting asked to appear on Oprah to become a gazillionairre does not qualify as realistic.
Photo Credit: Simon Howden http://www.freedigitalphotos.net/images/view_photog.php?photogid=404