Smart Marketing for Small Businesses

Smart Marketing for Small Businesses from The Write Effect Unlimited, Inc.

The Proof is in the Portfolio

Check out the samples below to discover why everyone from Fortune 500’s to Mom and Pop shops, non-profit to for-profits, and everyone in between turn to Kris Decker at the Write Effect for effective writing that affects their business. 
Direct mail, direct response, press releases, brochures, ads…you name it...print materials, and especially a campaign, can be costly. But when it’s done right…oh, the ROI! Ask these folks…they’ll tell you!
Client: Schwans
Assignment: Research, write, edit and proof all eight brochures on a 5-day turnaround.
Deliverables: Eight brochures targeting eight separate market segments featuring season special offerings. 

Client: Wenger
Assignment: Creative, effective concept, copy and heads for DM postcards and ads.
Deliverables: Direct mail postcards and ads.  

Client: Beldon Seamless Gutters
Assignment: Concept, research, write instructive homeowner's guide to gutters.
Deliverables: Ten-page informational gutter guide targeted at prospective customers. 
Client: Advanced Productivity Computing
Assignment: Concept, research competition and write benefit-driven sell sheet.
Deliverables: Two double-sided sell sheets featuring general overview of company and services.  

These days, if you don’t have a website, the legitimacy of your business is suspect. That’s why it’s critical you make this sales and marketing tool work for you. For maximized results, it’s crucial to have your web content created by someone who knows the specialized approach web writing requires. 
Assignment: Concept, research and write compelling SEO content for website.
Deliverables: Web content for utilities' Natural Gas Fireplace. 
Client: Target
Assignment: Collaborate with designers and other writers to create hundreds of pages of project description for website while adhering to strict style guide and incorporating "Target Speak."
Deliverables: Hundreds of pages of web content for the retail giant. 


Client: Northern Tool

Assignment: Research and write content that provides in-depth information to a "handy" market segment.
Deliverables: Keyword optimized web content and Buyer's Guides that promote tools and equipment to complete specialized projects.   

Tell your story. Whether you want someone to write a feature article for your newsletter, a bio for your press kit or an e-book that shows off your expertise, I can  tell your story in a way that's compelling, creative and inspired, just as I did for these folks:
Client: Amtrak

Assignment: As one of just five journalists chosen from more than 1500 applicants nationwide, ride a predetermined Amtrak route on a yearly basis and write feature and destination articles that entice readers to board Amtrak. To date, routes have included Auto Train (Lorton, VA to Sanford, FL), Lake Shore Limited (Chicago, IL to Albany, NY), Adirondack (Albany, NY to Montreal, QB) and the Southwest Chief (Chicago, IL to Albuquerque, NM with a side trip to Santa Fe, NM.)
Deliverables: 2000-2500 word feature travel article describing an adventure aboard one of Amtrak's many routes across the US. Short destination articles of 450 words. 
Client: The Artwork of Bill Mack, Vol II
Assignment: Research, interview and write interesting, updated biography to complement artwork and support the marketing efforts of the artist.
Deliverables: 300+ page coffee table book featuring the bio of Twin Cities' artist, Bill Mack, along with the history of relief sculpture.  
Client: Greenfield Online
Assignment: Research, interview experts and write factual and intriguing newsletter features (700 words) that help promote online marketing survey company.
Deliverables: Series of twelve articles on advertising and marketing to be featured in monthly newsletters. 
__________________________________________________________________________________________________ Branding  
Let's give them something to talk! Your brand is a reflection of who you are, what you do and how you do it. Crafting and defining your brand takes some work, but in the end, brand role, attributes, statement, mission, vision, tagline and logo lay the groundwork for all your marketing messaging going forward. Let me help you find your identity, just as I did these companies:    

Client: Garcia Designs
 Assignment: Assist in developing brand messaging for design firm in order to successfully
 launch brand into new non-profit market niche
Deliverables: Tagline that clearly and uniquely reflects the company's brand.

           Client: Advanced Productivity Computing
Assignment: Develop new brand messaging for all collateral,
including tagline, that demonstrates the ability of this progressive
business to benefit their B2B customers
Deliverables: Tagline that accurately reflects the benefit promise of the

Let’s get started today!

Get your FREE, no-obligation consultation when you complete the convenient online form and tell me what you need today. I’ll respond within 24 hours (if not sooner!) In a hurry? Give me a call at 763-757-4803. 

That's What He Said:

“I just wanted to circle back and thank you for the writing you did for our new website. I like all of the copy, and I am particularly pleased with [headlines and content] that work so well for candidates, clients and internal employees. You nailed our vision statement—it’s succinct yet it speaks volumes.” 
Ray Davey—COO, ESP IT Professionals, Minneapolis, MN