Smart Marketing for Small Businesses

Smart Marketing for Small Businesses from The Write Effect Unlimited, Inc.

About Kris Decker

Budding Copywriter at age 7

How a Crummy Homework Assignment Launched a Copywriting Career

When I was in the 2nd grade, I won a district-wide essay contest, the theme of which was “What I Believe.” 

I clearly remember sitting at my desk, pencil poised over my Big Chief tablet, mulling over not “what I believe,” but “what do they want to hear?” (Targeting my audience, if you will.) Clearly, my vocation was preordained—I was born to be a copywriter.

In 1981, I landed my first full-time copywriting job for a catalog company called Creative Merchandising and Publishing. I spent the next three years pounding out jewelry copy on a manual typewriter for a collection of catalog showrooms throughout the Midwest. 

Example: Three sparkling diamonds cascade across the swirling 14K gold bands of this enchanting engagement set.

Okay, so Oprah wasn’t going to choose those catalogs for her book of the month selection any time in the future...or ever. 

Still, it did whet my appetite for a career in advertising copywriting. 

I Found My Cheese—And It Was Gouda!
After leaving Creative Merch, I honed my skills in service to a variety of agencies and marketing firms, perpetually seeking the perfect combo of interesting clients and challenging assignments.
Then, in 1997, I decided to:
Answer my calling to create ads, web content and feature articles for those who desperately needed them
Indulge my passion for writing, marketing and advertising
Pander to my love for the never-ending diversity that comes with a smorgasbord of clients and assignments
--i.e., Freelance. 
And in the process I discovered that rarest of rarities—a satisfying career.
When people love what they do, it shows in their attitude and in the work they produce.
I love what I do and if you ask my clients, it shows.
So whether it’s bumping up your landing page conversion rates, getting your brand in the face of a million Facebook fans, creating a dynamite direct mail piece to explode your sales, or ghostwriting your fascinating life story, I’m eager to take on your project today!

Want An Expert in Your Industry?
You are the expert in your field.
As a copywriter, it’s my job to be at expert at SELLING your product or service.
That means I learn everything I can about your:
  • Company
  • Product
  • Target Audience
  • Competition
  • Marketplace
Then I apply my experience and skill to make your advertising and marketing a success. 
Industries & Clients Served 
(Warning--it's a long list!) 
Click on thumbnails to enlarge or to see more samples, go to Portfolio.

  • Canon
  • Elephant Entertainment
  • ValuSoft

  • Carlson-LaVine
  • Ebert Construction
  • Midwest Fence & Gate Co.
  • RJ Ryan Construction
  • VSI Construction
  • Underground Piercing
RJ Ryan Construction
  • American Eagle Construction
  • Cardinal Builders
  • Huber Construction
  • J. Brothers
  • JWC Residential Construction
  • Roofing People
  • Vision Remodeling

  • All Star Sales
  • American Guidance Services 
  • Fred Pryor Seminars
  • Tap Your Potential
  • Wenger
Toy Directory Monthly
 Employment Agencies
  • Advanced Practice Solutions
  • Celarity
  • ESP
  • Templeton
  • Writing Assistance
  • Capital Mortgage
  • CBA Collections
  • Central Land Title
  • SafeDinar
Fitness/Personal Services
  • Etica Salon
  • Hopescape
  • Mojo Associates
  • Total Being Fitness
Mojo Associates
  • Lunds
  • Schwans

“Green” Companies
  • Atomic Waste
  • Rice Creek Watershed District
 Human Services and/or Non-Profit
  • AALF
  • Administration for Developmental Disabilities
  • Division of Indian Work
  • Guardian Angels Elder Care
  • Hermance & Associates
  • Opportunity Services
  • Youthlink

  • Creative Merchandising & Publishing
  • Epic Enterprises
  • Hand-carved Gifts
  • James Lawrence Company
  • Poligems
Information Technology
  • Acuative
  • Advanced Productivity Solutions
  • Avanara
  • Evolving Solutions
  • Front Row Networks
  • IntelligIS
  • LumaNet
  • Netgain
  • NetSPI
  • Safer Systems
  • SPS
  • Ticketmaster
  • TSG Consulting, Inc.
  • TECA Data Safe
  • United Data Technologies
  • VIS of Minnesota
APC Sell Sheet
  • Arbor Task Tree Service
  • Artisan Gardens
  • Elk River Nursery
  • Greenscape
  • North Metro
Artisan Gardens
  • Administration for Developmental Disabilities
  • Long, Rehr & Hanson Elder Law Attorneys
  • Public Affairs Company
  • Sentry Consulting
  • Thomson West Publishing
Thomson West DR
Marketing/PR/Advertising Agencies
  • "A" PLUS Strategic Alliances
  • BI Marketing
  • BrightSource
  • Deluxe
  • d.i. design
  • Garcia Designs
  • Greenfield Online
  • Impulse Mints
  • JQ Licensing
  • Kamper Advertising
  • LaBreche Public Relations
  • Legacy Design
  • Lowertown Advertising
  • Net Dynasty
  • Prime Advertising
  • Three Deep Marketing
  • Venus Designs   

  • Alpha Dental
  • Bioenergy
  • Cich Chiropractic
  • Medvision
  • St. Jude Medical
St. Jude Medical Fact Sheet
Misc. Publications
  • Amtrak
  • Angie’s List
  • AOL
  • First Line Ezine
  • Greenfield Online
  • Guideposts

  • Infinity
  • IPSI
  • Johnson Printing & Packaging
  • Modernistic
Real Estate
  • Central Land Title
  • Humboldt Greenway
  • The Lowry
  • PAK Properties
  • ProRate Realty
The Lowry Postcard Campaign
Residential Home Services
  • Alpine
  • Beldon Leaf Guard
  • Brushmasters
  • Cabinet Concepts and Interiors
  • Custom Cabinets
  • Home Maintenance Specialists
  • Safe and Sound
  • Select Integrated Systems
  • Think Stucco
  • Target
  • Techstar Giftware
  • Ecolab
  • Hiline Flooring
  • Hyacinth Wedding Supplies
  • Twin City Supplies
  • Wood Machinery Systems
  • Air Quality Engineering
  • Griffen Geosynthetics
  • Manufacturing Systems Development
  • Northern Tool + Equipment
  • Profile Industries
  • Profile Powder Coating
Northern Tool Buyer's Guide
    • 4.0 Services
    • Maple Grove Transportation Authority
    • Amtrak
    • Accent Travel
    • Alpine Technologies
    • Dolphin Pass
    • Holiday Inn
    • Marquette Hotel
    • Center Point Energy Minnegasco
    Visual Arts
    • Banfill Locke Center for the Arts
    • Bill Mack--Relief Sculptor
    • Dream Child Photography
    • Michaels Arts & Crafts
    • Minnesota State Arts Board
    The Art of Bill Mack--Vol. II

      Let’s get started today!

      Get your FREE, no-obligation consultation when you complete the convenient online form and tell me what you need today. I’ll respond within 24 hours (if not sooner!) In a hurry? Give me a call at 763-757-4803. 

      That's What She Said:
      An extremely talented writer… [with] the experience to do a fantastic job on anything you give her, whether it's web copy, print collateral or editorial work.
      Kristin Garcia, Designer, Garcia Designs